ABOUT US

All Leeds Aren't We started the way most daft ideas do: in a pub near Elland Road, twenty minutes before kick-off, when someone said "you couldn't actually buy a shirt that says that, could you?"Turns out you couldn't. So we made one.

We're not the club shop. We're not affiliated with Leeds United AFC, and we're definitely not a dropshipping outfit running two hundred stores with the same designs and different badges. Every piece we sell starts as a joke, a memory, or a chant — the stuff that actually means something if you've stood in the Kop or Cheese Wedge in January.

Everything is printed in Yorkshire on heavyweight gear that can survive an away day, a washing machine, and another away day. If it wouldn't survive playing scum away in February, we don't sell it.